WHO ARE YOU GUYS? Fat Cat Entertainment is an advertising company founded in 2008 by Ioachim Ciobanu, a seasoned professional with over 11 years of experience in the film and advertising business. He comes from a heritage of famous Romanian filmmakers and is inclined to maintain the high professionalism and quality standards set forth by his family. Fat Cat is a brand new concept in the advertising business. We combine a creative agency with a production house, giving you the best of both worlds. You can count on us to do just the creative work, the video production or both, thanks to our unique business model.

WHAT DO YOU DO? Our biggest strength is online video. We can create a viral video campaign, video banner ads, video minisites and any combination thereof. We have great business relationships with some very innovative interactive agencies such as Craft Interactive and Frank. We also have a great partnership for creating and distributing short clips on LED screens around Bucharest. Our core business consists in creating and producing low cost viral video campaigns on the Internet. A viral video is a sophisticated and modern form of advertising. It involves designing a video that through careful choice of content (usually humor), thumbnail, title and descriptive keywords is tailored in a way that makes people want to watch it and share it with their friends. It's like hearing a good joke and passing it on. A person is more likely to be open to a message that comes from someone they know rather than commercial communication from complete strangers. Viral videos are very low-cost compared to traditional TV commercials and their impact is much more quantifiable by the number of views, user ratings, comments and other specific variables.

WHY SHOULD I CHOOSE FAT CAT? Because we are the first Romanian viral makers. Because have all the means, the experience, amazingly low costs, an excellent workflow and more importantly the will to turn something you love into great advertising.